The Mandatory Field Trap in CRM Data Entry
Making a CRM field required does not guarantee accurate data. It often just guarantees a value, and reps under time pressure will pick a fast, meaningless one.
CRM Analytics & Customer Data
CRM Data Quality
CRM Data Quality guides, comparisons and explainers from CRMInsightLab.
Why CRM Data Enrichment Tools Create a New Kind of Bad Data
Enrichment tools promise to fix incomplete CRM records automatically, but overwriting good data with confident third-party guesses trades one data quality problem for another.
The Case for Boring, Manual CRM Data Cleansing Rituals
Automated tools cannot catch every CRM data quality problem. Here is why scheduled manual review still belongs in any serious data cleansing program.
Duplicate Customer Records Are a Symptom, Not the Disease
Deduplication tools clean up duplicate customer data temporarily because they treat the symptom. Here is what actually causes duplicates to keep returning.